Marketing agencies: why use chatbots

The digital marketing industry is rapidly evolving. With every new development comes the opportunity to create even better results for your customers. So, if you're not on top of the trends, whether it's a new social platform, a different type of advertising, a technique or a cutting-edge technology, you'll lose customers to your competitors. That's why in this article, we present you the advantages of chatbots.

Conversational marketing is the future

First of all, let's consider the fact that Facebook Messenger was the third most downloaded app every year and continues to top the charts in 2021. To learn more about chatbots, click on this link. Billions of consumers already spend time on this app, so it makes sense to meet them where they are. Messenger chatbots are a scalable and automated way for businesses to do just that.

Chatbots are surprisingly easy to create

People are often intimidated when they first hear about chatbot technology. To many, it sounds like a complicated, highly technical field that requires years of specialized experience. This is not the case at all. Anyone can create a Facebook Messenger chatbot.

A scalable marketing solution

From real estate to beauty to sports to banking, chatbots can benefit businesses in all industries. So, no matter what industries your customers are in, you can create a Facebook Messenger chatbot to help them streamline customer service, lead generation, sales, and more. If your customers are concentrated in one or two key industries, even better. You can build a few chatbot frameworks that you can quickly customize for each new customer. That's exactly what marketing agency Tacobot has done.